Our Marketing Strategy

Business, Commercial, Residential & Leasing

Our Marketing Strategy

We will develop a marketing strategy for your property which is affordable, wide reaching, and achieves the best possible outcome. It will also be as INDIVIDUAL as your property, so your property stands out in this competitive market. All our marketing is produced in house, so we have the ability to be highly flexible and efficient


Internet

The internet has transformed real estate marketing in recent years. These days most prospective buyers search the internet for their new homes in areas in which they have already decided they would like to live or invest. Usually they are doing the research from the comfort of their own homes, in Australia and overseas, hence it is essential you reach out to them in a way that stimulates their interest and captures their attention. Our internet advertising and email alerts are designed to do just this, and our internet marketing performance is formally reviewed each quarter by independent e-marketing contractors.

Your property will also be exposed on Australia's number one public real estate website - www.realestate.com.au. Our web site www.merchants.net.au is linked to many popular googled words of a geographical and investment nature, so that our site is often brought up first in online searches.


Our Signboards

Individualised sign boards that are created to promote the many features of your home. "A photo speaks a thousand words". We create our signboards with our own in-house software, which allows us to be creative, and send you as many mock-ups and proofs as you may require.


Floor Plans

We find that a floor plan is a great tool for perspective purchases to take away with them. It allows them to personalise the home, picture their own furniture in places, allows them to see themselves walking through the space. This is also a fantastic tool to enhance the Internet experience, especially for our inter state or overseas buyers.


Open Homes

At Merchants we believe strongly in open homes. We feel it allows the greatest exposure of your property, at the least disruption to yourselves. Our internet page and realestate.com have the open home times listed on them.

Conventional marketing remains important. Individual coloured brochures and flyers, eye-catching newspaper advertisements are all designed to present your home in the best possible light.